E-commerce in Morocco runs on cash on delivery. The problem is never generating orders, it's turning them into paid deliveries. Every package that comes back costs you three times over.
Powabu confirms, filters, tracks, and reconciles, on its own infrastructure, connected to your store and your carriers.
Cash on delivery dominates the Moroccan market because it removes the trust barrier: most buyers want to see the product before they pay. That's what lets thousands of stores exist in the first place.
It comes with a structural downside. Since the customer commits to nothing at the time of purchase, they can refuse the package with no consequence to them. What we see in our audits with Moroccan e-commerce owners is that the hard part is never acquisition, it's converting an order into cash in hand.
What every cause of returns has in common is that it can be detected before shipping, provided there's time to check each order. Time an overloaded team never has. That's exactly where automation changes the equation.
Four situations that come up in almost every audit we run.
Outbound shipping, return shipping, and stock tied up instead of being sold. Multiply that across dozens of orders a day, and that's what separates a profitable store from one that's losing money without knowing it.
Calling every customer before shipping takes hours, and plenty never pick up. So orders go out unverified, and the problem only shows up when the package comes back.
A broad campaign also reaches people who order out of curiosity, with no real intent, since cash on delivery asks nothing of them upfront. Scaling without filtering just means funding a growing stream of returns.
Who collected how much, who owes you what, where the gaps are. Painstaking work that eats hours and lets silent losses slip through.
Four building blocks that connect the order to the cash collected.
As soon as an order comes in, an agent sends a WhatsApp or SMS message, or triggers a call, to validate the product, address, and delivery slot. Silence gets one or two follow-ups, then the order is set aside. Only real orders go out to the carrier.
Every order gets a risk level based on cross-checked signals. Doubtful cases trigger extra verification instead of being shipped blind. You don't lose the sale, you avoid paying for it for nothing.
Shipping confirmation, a message the day before delivery, an offer to reschedule if the customer is unavailable. A customer who's informed and available means a delivery that succeeds on the first try.
All your stores and all your carriers in one place: confirmation rate, return rate by product and by carrier, cash pending, blocked orders. You steer day to day instead of finding out your numbers at month end.
COD creates the same problems no matter what you sell.
Ready-to-wear, footwear, accessories
Skincare, fragrances, supplements
Accessories, gadgets, small appliances
Furniture, home textiles, tableware
Single-product brands, local dropshipping
Multiple storefronts, one back office
Four tiers, from an optimized store to a custom COD dashboard.
Optimized store, product SEO, smooth checkout flow
From 999 DH/month Explore this offerAutomatic order confirmation, anti-fraud scoring, delivery tracking
From 3,499 DH/month Explore this offerMeta and TikTok campaigns with order quality tracking
From 11,999 DH/month Explore this offerCustom COD dashboard, multi-carrier reconciliation
Custom quote Explore this offerWe publish in detail what we put in place, before we sell it to you.
The most effective lever is to never ship an order that hasn't been confirmed. An agent automatically sends a WhatsApp or SMS message as soon as the order comes in, gets the product, address, and delivery slot validated, follows up on silence, and sets aside anything left unanswered. The carrier only ever receives real orders.
Yes, through a scoring system that cross-checks several signals: an invalid number or one already tied to past refusals, an inconsistent address, a burst of orders from the same source, total silence at confirmation time. High-risk orders are set aside before a carrier gets involved, without blocking real customers.
A dashboard centralizes orders from all your stores and all your carriers, with their status: confirmed, shipped, delivered, returned, cash collected, cash remitted. Reconciling what a carrier collected against what they owe you becomes automatic instead of a manual spreadsheet check.
Yes. We connect to your existing store rather than making you switch platforms. Shopify, WooCommerce, YouCan, or a custom build: what matters is the ability to pull orders and write back statuses, not the brand of the tool.
Our business automations with AI agents start at 3,499 DH per month. The scope depends on order volume, the number of carriers to connect, and the stores to cover. The initial audit is free and its first job is to put a number on what avoidable returns are costing you today.
45 minutes of free audit. We start from your actual orders and carriers to put a number on what missing confirmation is costing you each month. No jargon, no commitment.
