Frequently asked questions

Powabu is an automation and artificial intelligence agency based in Marrakech, Morocco. We help SMEs and businesses through their digital transformation: high-performance websites, business process automation, custom AI agents, and data-driven advertising campaigns.

Our headquarters is in Marrakech, Morocco, at Burj Malak (Route de Safi). We're the only AI automation agency physically based in Marrakech. We work with clients across Morocco and in France.

We primarily work with SMEs and small businesses looking to structure their growth: professional practices (doctors, lawyers, architects), retailers, real estate agencies, training organizations, hotels, and riads. Our clients want turnkey solutions, not DIY tools.

Both. What sets us apart is connecting the two worlds: a high-performance website that serves as your storefront, plus automations and AI agents behind the scenes that do the work a human would otherwise do (lead qualification, appointment booking, sales follow-up, reporting). The result: your website works for you, not the other way around.

PRESENCE = your digital storefront (website, hosting, local SEO). CLARITY = automations and AI agents to run your operations on data. ADS = advertising campaigns (Meta, Google, TikTok, LinkedIn) to generate qualified traffic. All three are complementary: you can start with PRESENCE and move up to CLARITY/ADS as your needs grow.

An AI agent is an intelligent assistant that carries out a specific mission on your behalf: qualifying leads, answering frequently asked questions in several languages, booking appointments, generating reports, analyzing data. Each agent is custom-configured for your business and trained on your content.

We use the most robust and recognized tools on the market (secure infrastructure, next-generation artificial intelligence, modern management tools). What matters to you is the result: less wasted time, reliable and measurable operations. The technical details stay invisible on the client side — that's the role of an agency like ours.

Yes, that's actually our most effective combo. Our PRESENCE SCALE plan already includes 1 business automation. To go further, we pair PRESENCE with CLARITY: the website generates leads, automations qualify them, and AI agents handle the follow-up. That's our signature approach.

Our PRESENCE plans start at €99/month (CORE — 3-page showcase site, hosting and local SEO included). SCALE is €249/month (converting website + automation). APEX is €499/month (full ecosystem + AI assistant). All plans are billed monthly (12-month term) or annually.

The CLARITY LAUNCH plan starts at €349/month (3 automations + 1 AI agent). OPERATE is €699/month (8 automations + 2 AI agents + 6 integrations). INTEL is €1,200/month (custom architecture, unlimited automations). Pricing always includes maintenance, training, and reporting.

PRESENCE and CLARITY subscriptions run on a 12-month term (automatically renewed monthly, cancellable with 30 days' notice). ADS Launch campaigns are a one-off package (6-8 weeks). ADS Scale campaigns run for a 3-month commitment. Full details are in our terms of service.

We bill in MAD (Moroccan dirhams) for Moroccan clients and in euros for European clients — the conversion is done at the current exchange rate. All our invoices and terms of service state the final, all-inclusive amount in the client's currency.

We're the only AI automation agency physically based in Marrakech (most of our competitors operate remotely from Casablanca or abroad). We speak French, Arabic, and English, understand the specifics of the Moroccan market (Bank Al-Maghrib, CNDP, Moroccan accounting), and bill in MAD. Free, no-commitment audit to confirm we're the right partner for you.

No. Our headquarters is in Marrakech, but we work with clients across Morocco (Casablanca, Rabat, Tangier, Agadir) and in France. For clients outside Marrakech, the initial audit can be done via video call or on site depending on the project.

No. Powabu is a Moroccan-law SARL, registered in Marrakech (RC 179915, ICE 003911480000051). We're a subsidiary of the WeD3V group. Our servers are hosted in France (OVH Roubaix datacenter), compliant with GDPR and Law 09-08.

We regularly work with: hospitality & tourism (riads, hotels, agencies), health & clinics (dental practices, doctors), real estate & construction, retail/commerce, B2B services (consulting firms, lawyers, architects), and training organizations.

We always start with a free strategic audit (30 to 60 minutes). You tell us about your business, your challenges, and your goals. Together we identify the 2-3 highest-impact levers and recommend the right plan. No sales pressure — the decision is yours afterward.

None at all. Powabu operates the entire setup. You just need to provide your content (text, photos, business information), validate the key steps, and use the final tool (which is designed to be simple). We train your team through videos and live sessions.

It varies by plan: 5 business days for PRESENCE CORE, 10 days for SCALE, 15 days for APEX, and 6-8 weeks for ADS Launch setups. Timelines start once we've received all client materials in full.

All our plans include ongoing maintenance, security updates, technical support, and a monthly performance report. For CLARITY and APEX, you also get dedicated monthly expert consultant hours. You're never left on your own after go-live.