Moroccan digital agency, not a foreign vendor
Team based in Morocco, contracts under Moroccan law, billing in MAD with VAT, support in French and Arabic.
Digital agency and AI agency in Morocco
The digital agency that
The digital agency that
actually automates
your operations
Powabu is a Moroccan digital agency combining digital presence, process automation, custom AI agents, and online advertising. We work with SMEs and companies across Morocco, from Casablanca to Marrakech, through Rabat, Tangier, Fez, and Agadir.
Our approach is different: we don't resell standard SaaS subscriptions. We deploy our own AI infrastructure, configured for each client, with public pricing and measurable results within 30 days.
Our work fits into the national Morocco Digital 2030 strategy: making Morocco an African digital hub by equipping Moroccan SMEs with automation and artificial intelligence technologies that are genuinely operable.
The Moroccan digital market in 2026: maturity and momentum
Morocco's AI and automation market has entered a phase of strong acceleration. According to estimates from APEBI and CGEM, more than 60% of Moroccan SMEs are considering an automation or AI project within the next 24 months. The barriers are no longer technological but operational: finding a reliable local partner, getting predictable pricing, keeping control of data.
The national Morocco Digital 2030 strategy is amplifying this momentum with a clear direction: digital sovereignty, equipping SMEs, local training, and value creation within the country. Powabu positions itself as an operational player in this strategy, deploying AI infrastructure hosted in Morocco, with contracts under Moroccan law and a team based on the ground.
Why choose Powabu as your digital agency in Morocco?
Most Moroccan digital agencies set up the same standard tools. We build real AI infrastructure.
Public, transparent pricing
Every price is listed on the site. No endless quoting process, no surprises mid-engagement.
Measurable results within 30 days
Free audit, detailed action plan, metrics defined from day one. You know exactly what we measure and why.
Our own infrastructure, not resold SaaS
We don't resell consumer subscriptions. We deploy our own AI infrastructure for every client.
Nationwide coverage
We work in Casablanca, Rabat, Marrakech, Tangier, Fez, Agadir, and across Morocco. Scoping on site or by video call.
Multilingual FR / AR / EN
Your clients and partners speak their language. So do our AI agents.
Our services for Moroccan businesses
4 clear plans, from a showcase website to a complete AI ecosystem.
PRESENCE
Professional website, local SEO Morocco, hosting, integrated CRM
From 999 DH/month Explore →CLARITY
Business process automation and custom AI agents
From 3,499 DH/month Explore →ADS
Managed Meta, Google, TikTok, and LinkedIn ad campaigns
From 11,999 DH/month Explore →AI LABS
Autonomous AI agents for prospecting, support, advanced reporting
Custom quote Explore → National strategy
Powabu and Morocco Digital 2030
The Morocco Digital 2030 strategy aims to position Morocco as an African digital hub, digitize 100% of public services, and transform the national economic fabric through artificial intelligence and automation.
Digital sovereignty
Powabu deploys its AI infrastructure in Morocco, with billing in MAD and contracts under Moroccan law. No dependency on foreign solutions for your data.
Equipping Moroccan SMEs
A core goal of Morocco Digital 2030 is making AI accessible to small and medium businesses, not just large groups. Our plans start at 999 DH/month to make the transition genuinely operable.
Local value creation
We train our clients' teams to use AI agents and automation, so the skills stay in Morocco. The goal isn't dependency, it's growing autonomy.
Read our analysis: Morocco Digital 2030, what SMEs need to anticipate →
Automation examples for Moroccan businesses
Automation and AI agents apply to every sector. Here are 4 concrete cases we deploy regularly in Morocco.
Automatic qualification of leads and requests
A conversational AI agent picks up leads (form, Meta Ads, WhatsApp), asks the right questions, qualifies the need, and routes it to the right team member. Typical gain: 1 in 3 leads saved from falling through the cracks.
Follow-up and invoicing automation
Staged follow-ups on quotes, payment tracking, automatic invoice generation, and due-date notifications. Observed reduction in payment delays: 15 to 30 days on average.
Multilingual FR/AR support AI agent
An AI agent answers recurring customer questions in French and Arabic, 24/7. Particularly useful for retail, e-commerce, and consumer services. The support team can focus on complex cases.
Automated reporting and dashboards
Automatic consolidation of business data from your existing tools. Dashboards updated every Monday morning, with no manual work. Lets you steer by data rather than intuition.
Our dedicated city pages
Powabu works in every major city in Morocco. See the specifics of our approach by city.
Sectors we work with in Morocco
Automation and AI agents adapt to every structuring sector of the Moroccan economy.
Real estate
Developers, real estate agencies, property management
Healthcare and medical practices
Clinics, dentists, physiotherapists, doctors
Restaurants and hospitality
Restaurants, caterers, hotels, riads
Training and education
Private schools, training organizations
Construction and trades
Construction firms, tradespeople, finishing work
Retail and e-commerce
Shops, distribution, online sales
Frequently asked questions about digital agencies in Morocco
What is a digital agency in Morocco in 2026?
A modern Moroccan digital agency covers four areas: digital presence (website, SEO, identity), business process automation, AI agent deployment on repetitive tasks, and online advertising. Powabu operates across all four, with infrastructure deployed in Morocco.
How much does a digital agency cost in Morocco?
Our plans start at 999 DH/month for digital presence (PRESENCE plan), 3,499 DH/month for business automations (CLARITY Launch plan), and 11,999 DH/month for ad management (ADS plan). All our pricing is public, with no hidden quotes.
What's the difference between a digital agency and an AI agency?
A typical digital agency sets up standard SaaS tools (WordPress, Mailchimp, various subscriptions). An AI agency deploys intelligent agents and custom automations that take over recurring tasks. Powabu combines both: solid digital presence and custom AI agents.
Does Powabu work in every city in Morocco?
Yes. Our headquarters are in Marrakech, but we work with businesses in Casablanca, Rabat, Tangier, Fez, Agadir, and across Morocco. Initial scoping and quarterly reviews can happen on site or by video call, whichever you prefer.
How does Powabu fit into the Morocco Digital 2030 strategy?
Morocco Digital 2030 aims to make Morocco an African digital hub and equip Moroccan SMEs with AI and automation. Powabu contributes concretely by deploying AI infrastructure in Morocco, offering pricing accessible to SMEs (starting at 999 DH/month), and training client teams to use AI agents so the skills stay local.
Does Powabu bill in dirhams?
Yes. All our contracts with Moroccan businesses are billed in MAD with Moroccan VAT — no currency conversion or exchange fees.
Ready to structure your digital transformation in Morocco?
45 minutes of free audit. No commitment. No sales pressure. You'll walk away with a clear action plan on what can be automated in your context, whether we end up working together or not.