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Strategy Audit

Construction and renovation in Marrakech

Your clients are often abroad, your site moves forward without them, and trust rests on what you show them each week. We automate quotes, site reports and trade coordination.

Office in Marrakech, meetings in person, public pricing, invoicing in dirhams. Initial audit free of charge.

What is specific to Marrakech

A large share of renovation work in Marrakech is done for owners who do not live in the country. They buy a riad, a villa or an apartment, start the works, and follow progress from Europe.

That shifts the heart of the job. Build quality obviously still decides, but what triggers worry, late payments and disputes is almost always a lack of information. An owner with no news for ten days imagines the worst, even when everything is fine.

Then there is the coordination of trades, often numerous on a riad renovation, in lanes where access, material deliveries and storage are subjects in their own right.

What we see on sites here

The quote that takes three weeks

By the time you have visited, priced and written it up, the client has received two other proposals. Part of the work is lost on delay, not on price.

The owner asking for news

With no organised progress report, every client chases when it crosses their mind, often in the evening, and the manager answers as he goes with photos taken on the fly.

Trades waiting on each other

A craftsman turning up for nothing because the previous one has not finished is a lost day and a cost line nobody tracks.

Forgotten variations

Changes requested during the works, agreed verbally and never recorded, turn into a painful discussion at invoicing time.

What we automate, concretely

Everything that surrounds the build: the quote, the reporting, the coordination and the money. Nothing that belongs on site, with your crews.

A fast price range, then a structured quote

A range given quickly from your reference prices, then the detailed quote once the visit is done. The client knows where they stand from the first exchange.

Automatic site reports

A regular progress update, with photos, sent to the owner without anyone having to write it. That is what silences worry before it turns into a chase.

A shared schedule of trades

Who comes, on which day, after whom. Enough to avoid wasted journeys and lost days.

Variation tracking

Every change requested during the works recorded, priced and approved in writing, before it is carried out.

Follow up on pending quotes

A quote sent and unanswered for ten days comes back up automatically, instead of disappearing into the inbox.

Payment schedule

Instalments due, those paid, those late. Visible before cash flow becomes a problem.

Who we work with in Marrakech

Renovation firms

Riads, villas, apartments.

Project managers and architects

Site coordination for absent clients.

Finishing trades

Zellige, plaster, joinery, painting.

Technical contractors

Plumbing, electrics, air conditioning, pools.

Villa builders

New-build programmes, land outside the city.

Maintenance companies

Upkeep for non-resident owners.

What we do not do

We do not run your site and we do not replace a site manager. What is decided on the ground, with the crews and the client, stays in your hands.

We do not supply a price library either. The rates that feed your quotes are yours, and they stay yours.

Frequently asked questions

Does an automatic report replace our exchanges with the client?

No, it lightens them. The regular progress update answers the usual questions, which leaves your direct exchanges for the real decisions: a choice of material, a budget trade-off, a technical difficulty.

Our clients are in France. How do we handle distance and language?

The time difference with Europe is small; the real difficulty is elsewhere: they cannot drop by. A written, illustrated report sent on a fixed day beats ten improvised calls. Exchanges can be in French or English depending on the client.

Can a renovation quote be automated?

The final quote, no, every site is particular. What can be automated is the initial range, the collection of information before the visit, the formatting of the document from your prices, and the follow up on unanswered quotes.

How do we avoid disputes over extra work?

By recording every change request at the moment it is made, with its price and a written approval from the client. It is simple to say and rarely done, because it happens on site, under pressure. A short form on a phone is enough to change the situation.

What does automation cost for a building firm?

Our public offers start at 999 MAD per month for the site and enquiry handling, and at 3,499 MAD per month for the AI assistant and follow-up automation. The initial audit is free.

See what can be automated in your business

30 to 60 minutes, on site in Marrakech or remotely. You leave with an action plan, whether we work together or not.