Foreign enquiries arrive outside working hours
A buyer in Europe writes in the evening or at the weekend, often from a listing seen on a portal. By Monday morning, someone else has already called them back.
Estate agencies in Marrakech
Your buyers live elsewhere, visit once, and decide on photographs, videos and how fast you answer. We automate enquiry qualification, listing follow up and chasing, without touching the negotiation.
Office in Marrakech, meetings in person, public pricing, invoicing in dirhams. Initial audit free of charge.
What is specific to Marrakech
The market here is not Casablanca's. A significant share of buyers live in France, Belgium or the Middle East, are buying a second home, a riad to renovate or a villa with a pool, and will come once or twice before signing.
The consequence is simple: everything happens remotely and in writing. An enquiry left waiting two days is a lost enquiry, because the prospect wrote to four agencies the same evening. And a poorly qualified viewing costs the whole team a day.
Then there are holiday rentals, which occupy part of the agencies in Marrakech, with a logic that has nothing to do with sales: fast turnover, absent owners, accounts to report, and travellers writing at any hour.
What we see in agencies here
Nobody knows where a file stands
Between the signed mandate, the viewings done, the offers in progress and the missing documents, the information lives in the head of the agent following the property. If they are away, the file stops.
Viewings organised for nothing
Without qualifying budget, financing and travel dates beforehand, part of the viewings are done with people who could not buy that property.
Holiday rentals spill over into sales
The same people handle travellers, check-ins and owners, while sales enquiries wait.
What we automate, concretely
Everything before and around the negotiation: qualification, the property file, follow up and owner reporting.
Automatic qualification of enquiries
Budget, type of property, financing, dates of travel to Morocco. Asked at the first exchange, in the prospect's language, before an agent spends time on it.
Immediate reply to portal enquiries
An acknowledgement confirming the property is available, giving the most commonly missing information and stating when an agent will call back.
One file per property
Mandate, viewings, offers, missing documents, owner. All in one place, readable by the team, including when the agent following the file is away.
Follow up with prospects and owners
A prospect seen three weeks ago, an owner who owes a document, a mandate reaching its term. Follow ups go out at the right moment, in your tone.
Reports to owners
Viewings done, feedback received, actions in progress. Sent regularly without anyone writing them one by one.
Holiday rentals separated from sales
Stay enquiries handled in their own flow, so they stop cluttering the sales pipeline.
Who we work with in Marrakech
Sales agencies
Riads, villas, apartments, land.
Holiday rental management
Properties entrusted by absent owners.
Developers
New-build programmes, off-plan sales.
Buying agents
Search mandates for foreign buyers.
Building management
Co-ownerships, residences, upkeep.
Architects and project managers
Supporting buyers who renovate.
What we do not do
We do not set prices and we do not value properties. That work requires a fine knowledge of the neighbourhood, of the real condition of the property and of the market, which is yours.
We do not replace the relationship with the owner either, often the most delicate part of the job. An automation meddling with it would do more harm than good.
Frequently asked questions
Can a buyer be qualified without an endless form?
Yes, and it is preferable. Four questions are enough in most cases: the type of property sought, the budget, how it is financed and the dates of travel to Marrakech. Asked in a conversation rather than in a form, they get far more answers.
Our properties are on several portals. Does that complicate things?
That is mainly what makes enquiries get lost: each one sends its contacts somewhere different, and nobody has an overall view. The first gain is to gather those enquiries into one list, whatever their origin, before even talking about automation.
How do we handle prospects who do not speak French?
An assistant can acknowledge and ask the framing questions in French, English or Arabic, depending on the language of the message received. The rest of the relationship stays human, but the first contact is no longer lost over a question of language or timing.
And for holiday rentals, is it the same?
The principle is the same, the questions change: dates, number of people, services expected. What they have in common is that the traveller, like the buyer, chooses whoever answers first with usable information.
What does automation cost for an estate agency?
Our public offers start at 999 MAD per month for the site and enquiry handling, and at 3,499 MAD per month for the AI assistant and follow-up automation. The initial audit is free and serves to frame the scope.
Related pages
- AI for real estate in Morocco, the national sector page
- Construction and renovation in Marrakech, for buyers who renovate
- Travel agencies in Marrakech, for owners who also rent short term
- AI agency in Marrakech, our local base and the other sectors
See what can be automated in your business
30 to 60 minutes, on site in Marrakech or remotely. You leave with an action plan, whether we work together or not.