What is specific to Marrakech
Organising an event here almost always means working for someone who is not there. The client decides from Paris, London or Madrid, from photographs, calls and messages. They will visit the venue once, sometimes never before the day itself.
That moves the whole weight of the relationship onto writing and onto responsiveness. An agency that answers in thirty minutes with useful information inspires more confidence than an agency that answers the next day with a beautiful document. At a distance, response time serves as proof of seriousness.
Then there is the density of local vendors, which is a commercial opportunity and an administrative load. Nobody can hold in their head an event involving eight suppliers, three venues and four payment milestones.