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Strategy Audit

Restaurants in Marrakech

A clientele that changes every week, books in four languages, does not always turn up, and judges you on online reviews. We automate booking, reminders and review collection.

Office in Marrakech, meetings in person, public pricing, invoicing in dirhams. Initial audit free of charge.

What is specific to Marrakech

A restaurant in the medina or in Hivernage does not work with regulars. Its room fills with travellers who stay three nights, discover the address the day before on a map or in a review, and book from their phone in their own language.

That changes two things. First, the booking arrives at any hour and often in English or Spanish, sometimes at midnight. Second, the table not honoured is frequent, because a traveller changing plans feels no awkwardness about not coming, and has no tie to the place.

Finally, your reputation is rebuilt every season. Without a steady flow of recent reviews, an excellent address disappears behind an average but well-rated one.

What we see in restaurants here

The booking arrives when the room is full

The phone rings during service, the WhatsApp message lands between two dishes. What gets written in a notebook during the rush is lost, or written twice.

Tables booked and never honoured

A table held for nothing on a busy evening costs twice: the lost cover, and the customer you turned away saying you were full.

Four languages in a single service

French, English, Spanish, Arabic. Every written exchange takes effort, and enquiries in a foreign language sometimes go unanswered.

Reviews nobody has time to ask for

In high season, asking for a review is urgent for nobody. The result is that your best customers leave without a trace.

What we automate, concretely

Everything before the customer arrives and after they leave. Nothing in the room, where your trade actually happens.

Bookings taken at any hour

An assistant confirms availability, records the table and recaps the useful information, including at midnight and in the language of the message received.

A reminder before service

A message the day before or the same day, with one-click cancellation. It is the simplest lever against tables not honoured, because it makes cancelling easier than forgetting.

An up-to-date service list

The evening's bookings gathered, with special requests, rather than split between a notebook, a phone and three message threads.

A review request after the meal

An invitation sent shortly after the visit, towards Google. With a passing clientele, that is what builds your visibility for the next season.

Answers to the questions that keep coming

Opening hours, the exact address in the medina, terrace, alcohol, vegetarian options, children. All exchanges that do not need a human.

Groups and private hire

Group, private-hire and catering enquiries followed in their own flow, with a quote and a deposit, without cluttering ordinary bookings.

The restaurants we work with

Restaurants in the medina

Hard-to-find addresses, heavily foreign clientele.

Hivernage and Gueliz restaurants

Mixed clientele, locals and travellers.

Rooftops and high-demand venues

Limited slots, heavily contested bookings.

Caterers

Events, groups, catering at home.

Hotel and riad restaurants

Open to outside guests.

Dark kitchens and delivery

Online orders, several platforms.

What we do not do

We do not touch your service in the room, your menu, or the relationship with the guest once they are seated. That is where your trade happens, and an automation has no business there.

We do not promise to make no-shows disappear either. A well-made reminder reduces their share, it does not remove the phenomenon.

Frequently asked questions

Can an assistant really take bookings for us?

For the majority of requests, yes: a table, a date, a number of people, a time. Anything outside that frame, a large group, a private hire, a special request, must be passed to someone on the team. The rule is set at design time, not after.

How do we reduce tables not honoured?

By making cancelling easier than forgetting. A reminder the day before, with a link to cancel in one tap, frees tables you would otherwise have held for nothing. It means accepting a few visible cancellations in exchange for recovered covers.

Our guests write in English and Spanish. Is that manageable?

Yes, and it is one of the cases where automation clearly helps. First-level answers are given in the language of the message received, at any hour, which no front-of-house team can sustain in high season.

Do we need to change our point-of-sale software?

No. We start from what you already use. The subject is almost never the till, it is what happens before the guest arrives and after they leave.

What does automation cost for a restaurant?

Our public offers start at 999 MAD per month for the site and enquiry handling, and at 3,499 MAD per month for the AI assistant and full automation. The initial audit is free.

See what can be automated in your business

30 to 60 minutes, on site in Marrakech or remotely. You leave with an action plan, whether we work together or not.