The enquiry dies with no follow up
A message in the evening, an answer the next day at noon, then nothing. Nobody knows how many candidates were lost that way, because nobody counts them.
Training centres in Marrakech
An information request is not an enrolment, and it is between the two that your sessions are lost. We automate candidate qualification and follow up, and we can build the online side of your centre: sessions, quizzes, exams and certificates.
Office in Marrakech, meetings in person, public pricing, invoicing in dirhams. Initial audit free of charge.
What is specific to Marrakech
A training centre in Marrakech stands on two legs. On one side the in-person sessions, filled by word of mouth, social media and walk-ins. On the other an online catalogue, which attracts a far wider audience but almost never converts as well as hoped.
The gap rarely comes from price. It comes from delay: someone enquiring on a Sunday evening about a course starting in three weeks wants to know straight away whether there are places left, what the prerequisites are, and exactly what it costs. With no quick answer, they move on.
We know this subject closely, having built a complete online training platform: catalogue, sessions, learning paths, quizzes, exams and certificates. It is not an off-the-shelf integration, it was assembled piece by piece, so we know what jams at each step.
What we see in centres here
Sessions fill at the last minute
Enrolment is decided in the final days, which leaves the team in the dark and sometimes forces the cancellation of a session that could have filled.
The online catalogue does not sell what the audience suggests
Many visitors, few purchases. The cause is rarely the payment flow; more often the pages do not say clearly who the course is for and what it changes.
Candidate tracking lives in someone's memory
Who asked for what, who received a quote, who paid a deposit, who still owes a document. With no single place, part of the files stop halfway.
What we automate, concretely
Everything between the first enquiry and the first day of the course, plus the online side when you have one.
Immediate answers to enquiries
Places left, prerequisites, dates, price, payment terms. These answers do not change from one candidate to the next and can go out at any hour.
Candidate qualification
Level, objective, availability, funding. Asked at the first exchange, it avoids enrolling someone in a session that does not suit them.
Follow up until enrolment
A candidate who is interested but not yet enrolled is followed up at a reasonable interval, with the missing information, rather than forgotten.
File tracking
Quote, deposit, documents to provide, confirmation. Every candidate has a visible status the team can consult.
Reminders before the start
Date, times, place, what to bring. Sent automatically, they reduce absences on day one.
Selling the catalogue online
Pages built to say who the course is for and what it brings, with a payment flow that works and access sent immediately.
An online training platform
Sessions and learning paths, course materials, checkpoint quizzes, exams and certificates issued automatically at the end. We built this, it is not a module we resell.
Learner follow up
Progress by module, blocked or inactive learners spotted, follow ups sent at the right moment. That is the difference between a catalogue sold and a course actually completed.
The organisations we work with
Vocational training centres
Short sessions, certified or not.
Private schools
Annual enrolment, application files.
Online training providers
Digital catalogue, remote access.
Language centres
Sessions by level, groups to form.
Workshops and evening classes
Adult audiences, single bookings.
Tutoring services
Families, follow up across the year.
What we do not do
We do not touch your teaching, your programmes or your choice of trainers. What makes a course valuable cannot be automated.
We do not promise to fill your sessions either. What we know how to do is stop losing candidates between the moment they become interested and the moment they enrol.
Frequently asked questions
Can an assistant answer questions about a course?
On factual questions, yes: dates, length, prerequisites, price, places left, payment terms. On advice, whether a given course suits a given person, it is better to hand over to an adviser, because that is exactly where enrolment is decided.
How do we follow up without pestering candidates?
By spacing it out, and bringing something each time: the start date approaching, a place freeing up, an answer to the question left hanging. Two or three useful follow ups beat an automated sequence of seven identical messages.
Our online catalogue barely sells. Is it a website problem?
Often not. In the audits we run, the audience and the shop are rarely in the same place: visitors land on free content that leads nowhere, while the paid pages receive almost nobody. Before rebuilding a sales funnel, look at where the traffic actually comes from.
Can you build a real online training platform?
Yes, and not just install one. Catalogue, sessions, learning paths, materials, quizzes, exams and certificates issued at the end: we have built that end to end. Depending on your situation, we start from an existing solution we connect to your tools, or we build bespoke when your catalogue has rules that fall outside the usual frame.
Can enrolment with payment be automated?
Yes, as long as the journey stays simple: a page that says clearly who the course is for, a payment that works on mobile, and an immediate confirmation with all the practical information. Complexity makes people abandon more reliably than price does.
What does this cost for a training centre?
Our public offers start at 999 MAD per month for the site and enquiry handling, and at 3,499 MAD per month for the AI assistant and candidate follow-up automation. The initial audit is free.
Related pages
- AI for training in Morocco, the national sector page
- AI agency in Marrakech, our local base and the other sectors
- Client results, including a training centre whose organic traffic grew 25 times
- AI agency in Morocco, how we work, all sectors
See what can be automated in your business
30 to 60 minutes, on site in Marrakech or remotely. You leave with an action plan, whether we work together or not.