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Strategy Audit

Aesthetic medicine in Marrakech, the remote patient journey

Your patients write from France or Belgium, send photographs, compare you with Turkey, and expect a clear answer before buying a ticket. We automate that journey, without ever touching what belongs to medicine.

Office in Marrakech, meetings in person, public pricing. Initial audit free of charge.

What is specific to Marrakech

Here, a large share of patients are not on site. They discover the centre online, decide remotely, come for a short stay, then leave. Everything that elsewhere is settled at the front desk in two minutes has to be organised in writing, in advance, and often in another language.

The consequence is clear: it is not the quality of the procedure that loses files, it is response time, the back and forth needed to get a usable photograph, and the vagueness about what the stay includes. A patient hesitating between two countries chooses the one that makes things legible.

Finally, these exchanges contain health data. Photographs, medical history, current treatments. In many establishments they circulate today through personal messaging apps. That is a risk for the patient and for the centre, and it can be fixed.

What we see in centres here

The first enquiry arrives from France, on a Sunday

The patient compares several establishments in Morocco and Turkey in the same evening. Whoever answers with clear information keeps the contact; the others will never know they were consulted.

The quote depends on photographs arriving in dribs and drabs

There is always one missing, badly framed or badly lit. The file waits for days, and the patient's interest fades meanwhile.

The stay is a file in its own right

Flight, accommodation, transfers, companion, rest days on site. It is not care, but it is what makes a quote acceptable or not, and it usually rests on one person.

After the return home, silence

The patient goes home with their instructions and their questions. With no organised point of contact, the smallest worry turns into an anxious call, sometimes into a negative review, when everything was going fine.

What we automate, and how far

Everything administrative and logistical. Nothing that belongs to indication, to after-effects or to reading a photograph.

An immediate, framed, multilingual reply

An acknowledgement that explains the process, asks for the useful elements and states a timeframe. In French, English or Arabic. No medical content whatsoever.

Guided collection of the patient record

The patient is guided on what to send and how, rather than discovering at the third message that something is missing. The practitioner receives a complete file in one go.

Quote and terms sent properly

A readable document, with what is included and what is not, cancellation terms and timeframes. Then a spaced follow up if the patient does not come back.

Travel arrangements gathered in one place

Dates, transfers, accommodation, companion, days on site. One file per patient, readable by the team, instead of one conversation thread per subject.

Reminders before the procedure

Preparation instructions, documents to bring, timings. Sent at the right moment rather than when someone thinks of it.

Follow up after the return home

Check points scheduled in advance, with immediate escalation to the team if the patient reports anything. The link is not cut at boarding.

The centres we work with

Aesthetic medicine centres

Injections, laser, anti-ageing care, mixed clientele.

Cosmetic surgery clinics

Full journey with a stay and after-care.

Hair transplant clinics

Strong foreign demand, quotes on photographs, short stay.

Cosmetic dental practices

Dental tourism, treatment plans across two trips.

Medical tourism agencies

Intermediaries between foreign patients and practitioners.

Medical spas

Supervised protocols, courses, follow up over weeks.

The line we do not cross

An automated assistant does not give medical advice, does not reassure about after-effects and does not interpret a photograph. It covers what is administrative, and passes the rest to a practitioner. That rule is set at design time, and it is tested before go live.

We promise no result for your business either. What we know how to remove are the delays and the back and forth that make patients give up before they have even spoken to you.

Frequently asked questions

Can an automated assistant answer medical questions?

No, and we bound that explicitly. An assistant can cover what is administrative and logistical: what a stay includes, timeframes, how to send photographs, how an appointment unfolds, cancellation terms. As soon as a question touches indication, after-effects or medical history, it is passed to a practitioner. That boundary is set at design time, not after.

How should we handle the photographs patients send remotely?

They are health data, so they must not stay in a personal messaging app nor circulate between several phones. The point is to attach them to the patient file, limit access to the people concerned, and know how long they are kept. That is a question of organisation before it is a question of tooling.

What does Moroccan law say about this data?

Law 09-08 governs the processing of personal data, and health data is particularly sensitive within it. For a European clientele, the GDPR applies on top to the processing of their data. In practice, you must be able to say where this information is, who accesses it and for how long, and collect a consent that is not buried in a single checkbox.

Can follow up after the patient goes home be automated?

The routine part, yes: reminding them of the planned steps, offering a remote check point, verifying they received their instructions. Interpreting what they report stays medical. The automation exists so that no patient finds themselves without news once home, which is the first source of worry and of bad reviews.

What does this cost for a centre in Marrakech?

Our public offers start at 999 MAD per month for the site and enquiry handling, and at 3,499 MAD per month for the AI assistant and journey automation. The initial audit is free, and in this sector it mainly serves to frame what can be automated without crossing the medical line.

See what can be automated in your business

30 to 60 minutes, on site in Marrakech or remotely. You leave with an action plan, whether we work together or not.